Mars Inc., a Corporation specialized in confectionery products, and KIND®, leader Company in healthy snacks production in the US, partnered up to launch a new category of snacks in Italy.

Be-Kind is a new healthy, tasty and gluten-free snack that combines dried fruits properties (such as almonds, hazelnuts, peanuts and pecans) with tasty ingredients like chocolate, caramel, honey and maple syrup: all wrapped up in a nice, transparent packaging.

Be-Kind is the representation of a healthy lifestyle and high quality, natural and healthy snacks.

IVS Italia will provide the supplying of Be-Kind, starting with Centrale Railway Station and Statale University in Milan.