IVS Group attends Pepsi Diner grand opening along with the unveiling of the new Pepsi Logo

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IVS Group attends Pepsi Diner grand opening along with the unveiling of the new Pepsi Logo

After more than 125 years of history, Pepsi arrives in Italy in a brand new guise.

In fact, on Thursday, May 23, 2024, the first Pepsi Diner opened in Milan. In the charming location of Cordusio, the recently revisited iconic brand thus offers a modern take on the classic 1970s diner. A true icon of the US heartland, made famous by the settings immortalized in a variety of films.

100% stars and stripes menu, strong presence of the brand identity (with new temporary concept and logo), unlimited Pepsi, music, DJ sets, karaoke and themed nights: these are the ingredients that are ready to turn Pepsi Diner into a fast food restaurant with guaranteed hype, until June 10.

Along with artists and creatives from Milan, the opening event involved special guest Alessandro Cattelan. Also present at the evening were Marcello Pincelli (General Manager and CEO PepsiCo Italy), Mauro Sgaria (AFH Sales Director PepsiCo). Representing the IVS Group, our CEO Massimo Paravisi and our Marketing Director Laura Rodriguez were present, testifying to our brand’s focus on the main innovations in the food & beverage segment.

2024-05-24T17:39:12+02:0024 May 2024|
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