When we enter a museum, once the visit is over, we are used to going through the Bookshop of the exhibition to bring home some catalogs or gadgets like postcards and magnets.
Thanks to IVS Italia and Skira Editore, at the Carrara Academy of Bergamo the Bookshop will become multimedia with a real vending machine where users will be able to choose what to buy by consulting the product information sheet on the available tablets.
The vending machines in the room will specifically designed for publishing products accompanied by more traditional vending machines that will sell snacks and drinks. Obviously the number of titles and gadgets will be smaller, but they will have the same quality of a traditional Bookshop.
This is a real challenge for development linked to new technologies: IVS Italia, as a partner, is ready to accept it.